Build it, and they will come” only works in the movies.  Social Media is a “build it, nurture it, engage them, and they may come and stay.
- Seth Godin

The is of Cutie, our big bundle of fur. She has a personality of her own. She’s independent and sassy. However, when she’s in the mood to play, we take the opportunity because when it’ll be next.

People aren’t much different. They have their own personalities, are independent and have their own lives. However, there are moments when you can engage them. Make that engagement worth remembering so they’ll want to come back for more.