You now have to decide what “image” you want for your brand. Image means personality. Products like people, have personalities, and they can make or break them in the market place.- David Ogilvy Within each aspect of marketing there are elements within our control and elements outside of our control. Positioning (as presented above) is an element within our control. Position yourself to positively stand out. This is a photo of my little brother taken about 10 years ago. He’s progressed from being the hyper-active cute fun lovin’ kid (displayed in the photo) to an outstanding member of his community and a role-model for his peers and someone for me to be proud of.

You now have to decide what “image” you want for your brand. Image means personality. Products like people, have personalities, and they can make or break them in the market place.
- David Ogilvy

Within each aspect of marketing there are elements within our control and elements outside of our control. Positioning (as presented above) is an element within our control. Position yourself to positively stand out.

This is a photo of my little brother taken about 10 years ago. He’s progressed from being the hyper-active cute fun lovin’ kid (displayed in the photo) to an outstanding member of his community and a role-model for his peers and someone for me to be proud of.

05.18.11
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