The purest treasure mortal times can afford is a spotless reputation.
- William Shakespeare

The image of a brand is built by publicity over a period of time. Social media has put a turbo charger on that wheel allowing brands to be built (and destoryed) faster. When you engage your audience, do it with integrity and in a manner that’s praisworthy. Otherwise life will become difficult.

This is photo of the minerate of the Islamic Center of DC.