Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.
- Amber Naslund

Whether you’re representing a for-profit or nonprofit entity, social media is the means to deliver on some level on the promise you make to them. That’s why they “follow”, “friend” or “like” you. Don’t let them down.

I took this photo at City College in New York while I was working on a client project there in November of 2008. A student there in a moment of creativity left his mark