Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
- David Ogilvy

A brand is the image in the minds of the people that has been built over a period of time supplemented with symbolism, colors, and emotions. and it’s among the most valuable intangible assets an organization can hold.

Make sure that when you put out messaging, whether it’s for an organization you’re working with or it’s for yourself - take a moment to see if it’s in line with the reputation you want to build.

The photo is the Washington Monument. My wife and I wanted to take a trip up to the top, however they close at 5pm. We had arrived at around 6. It made for a good picture though.