No great marketing decisions have ever been made on qualitative data.
- John Scully (former president of Pepsi and CEO of Apple)

Many people engaged in advertising and other aspects of marketing are playing a guessing game when it comes to the production and distribution of collateral. How do you know if your offline efforts are working? Do you have numbers to prove it?

You need numbers and data to back your decisions.

The photo is of a butterfly that was hanging out on my patio. Go ahead and try out the QR code if you have a smart phone and see where it leads you :-)