Marketing is no longer about the stuff that you make, but about the stories you tell.
- Seth Godin

I believe the best marketers are the political strategist hired by the United States government. Not because of the politics they engage in during election times.

They’re great marketers because of I believe they’re master storytellers. When the times call for it, they’re able to set the publics’ focus on an global stage play of “good guy” vs “bad guy” when in reality it’s never that simple.

Some prime examples are:

• World War II (Hitler vs the world - or - Axis of Evil)
• Cold War & Red Scare (Russia/Communism vs world)
• Gulf War (Saddam vs West)
• War on Terrorism (Osama bin Laden vs West)

In each of the examples above, the the story of the big bad guy has been used to rally the hearts and minds of the American people, and it’s worked.

What story are you going to tell?
Who’s the big bad guy that will rally people to your cause as the hero?

On Memorial Day weekend my wife and I went to the US National Arboretum and came across the Capitol Columns (photo). These were originally part of the Capitol building on Capitol Hill before it’s expansion in 1958. These pillars were then moved here.